About Us
Via the rich tradition in motorsports enjoyed by its parent company, Speedway Motorsports, Inc., SMI Properties has played a significant role in developing corporate sponsorship opportunities. SMI Properties quickly built a reputation of credibility and reliability, offering quality merchandise, excellent workmanship and thorough account management and service.
SMI Properties’ commitment to understanding the industry in its entirety has led to long-standing relationships with many of motorsports’ top drivers, team owners and corporate sponsors, as well as NASCAR. That same commitment and loyalty is carried to its fans, clients, and their customers.
As a full-service, vertically integrated company, SMI Properties can tailor a complete turn-key, employee-based or retail program. From concept development to distribution of the final product, the vertical integration allows for the elimination of middle-men layers.
Graphics
SMI Properties employs an extensive, full-service art department with the capability to control a project from concept to finished product. Specialized artists utilize state-of-the-art computer software and production equipment capable of producing the highest quality, cutting edge designs available, with an expertise in a wide variety of licensed designs.
SMI Properties’ graphic artists and separation specialists are routinely called upon to create multi-color, high-end simulated process prints for a wide variety of corporate sponsors. In addition, licensor requests and changes can be expedited because of SMI Properties’ ability to produce complete color separations in-house, just steps from the production facility.
Screen Printing
SMI Properties has a complete in-house screen printing operation that utilizes 12- and 16-color, state-of-the-art equipment designed for high-definition imprints with graphic detail. In addition to industry staple colors, the SMI Properties screen printing department specializes in dark color apparel imprinting, maintaining the color quality and intricate detail of the design. The company’s production facility is capable of producing 96,000 impressions per day.
SMI Properties’ screen print specialists are also well-versed in modern specialty ink applications. Some of the specialty selections available to clients include polychromatic ink, foiling application, crystalline ink, suede, suede puff, ultra gel and high density ink applications.
Embroidery
The SMI Properties embroidery department, like all of the company’s production operations, functions completely in-house and can control all steps of the embroidery process, from initial concept, to digitizing, to completed garment\ and its distribution.
SMI Properties can create designs and art from a client’s concept or digitize client-provided art. Technical knowledge of embroidery and appliqué techniques, relevant to matching the preferred garment, is then applied to meet all client needs and specifications.
Merchandising
Via growth, acquisition and utilization of SMI's eight speedways, SMI Properties has developed a merchandising operation to fully complement the vertical structure of the company.
SMI Properties operates high-traffic retail gift shops, year-round, at SMI speedways. For major events SMI Properties will supplement the gift shops, and its other permanent concourse souvenir locations, with a traveling fleet of merchandise trailers to further increase venue presence.
SMI Properties’ trackside merchandise subsidiary, “Sports Design”, provides race team, driver and corporate sponsor clients with their own “custom retail rigs” at every NASCAR race from February through November. “Motorsports by Mail”, SMI Properties’ e-commerce and catalog company, supplements its 24-hour, 7-day-a-week retail e-commerce operation with periodic special program flyers to more than one million race fans.
These additional sources of distribution have increased the effectiveness of SMI Properties’ program to source, design, manufacture apparel, inventory and distribute any item, collectible or gift.
Warehousing
SMI Properties’ manufacturing and warehouse operation is located within a 53,000+ square foot, state-of-the-art facility, adjacent to its corporate offices in Harrisburg, NC, a short distance from Charlotte Motor Speedway.
SMI Properties has the capability to inventory and provide product fulfillment service. With a selective racking system designed for inventory rotation, the warehouse is able to accommodate more than 500,000 pieces of inventory. All packing and shipping is self-contained and completed at the warehouse facility. SMI Properties’ sewing, folding and bagging equipment can accommodate additional client requested identity or packing requests so the final product can be ready for display or distribution, domestically or internationally.
Golf Carts
Aside from being the Golf Cart vendor for Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Dover Motor Speedway, Kentucky Speedway, Las Vegas Motor Speedway, Nashville Superspeedway, New Hampshire Motor Speedway, North Wilkesboro Speedway, Sonoma Raceway, Texas Motor Speedway, and their affiliates which are all owned and operated by Speedway Motorsports, LLC., SMI Properties takes part in the rich tradition in motorsports enjoyed by its parent company, Speedway Motorsports, LLC. SMI Properties has played a significant role in developing corporate sponsorship opportunities. SMI Properties quickly built a reputation of credibility and reliability, offering quality merchandise, excellent workmanship and thorough account management and service.
SMI Properties' commitment to understanding the industry in its entirety has led to long-standing relationships with many of motorsports' top drivers, team owners and corporate sponsors, as well as NASCAR. That same commitment and loyalty is carried to its fans, clients, and their customers.
As a full-service, vertically integrated company, SMI Properties can tailor a complete turn-key, employee-based or retail program. From concept development to distribution of the final product, the vertical integration allows for the elimination of middle-men layers.
